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Trends With Benefits


Dec 16, 2016

Star Wars meets Columbia; Amazon Echo in The Wynn; Amazon Drone deliveries; Apple Airpod live review; Yahoo data hack; Uber hits SF; Uber 'God View'.

Our latest weekly episode of Trends with Benefits features Caleb Denison, Bill Roberson, Rick Stella and Greg Nibler.

Our topics this week:

  • Star Wars meets Columbia: The Star Wars franchise has become a master of marketing and their newest cross-promotion involves Columbia Sportswear. Their new line of jackets replicates Rogue One costumes, in a perfect match. Which one would you choose?

  • Amazon Echo in The Wynn and Drone deliveries begin: The Wynn Hotel in Las Vegas has announced that every room will soon be equipped with an Amazon-enabled Echo speaker. It's a step toward creating a "Smart" Hotel room, but is that what you would want in Las Vegas? Also, the their first Drone delivery service has begun, in England. A video was posted of a 13 minute, click-to-arrival order.

     

  • Apple Airpod live review: The Airpods are finally here! Truly Bluetooth, wireless headphones from Apple. We cover the battery life, how they sound, how they work, how far they can go and more. Caleb will answer all of your questions.

 

  • Yet another Yahoo data hack: This is not a repeat from September. Yahoo has announced now that a possible BILLION accounts were hacked in 2013. What does this mean for Yahoo's trustworthiness and how will this affect Verizon's $4.8 billion offer?

     

  • Uber driver-less cars hit SF and using 'God View' to track celebrities & exes : Uber has gone ahead with putting driver-less cars on the streets of San Francisco, albeit with an engineer in tow. However, they were caught on camera running a red light and now face legal action from the California DMV. In addition, they are receiving more heat from using 'God View', which allowed many Uber employees the ability to track the location of customers.

     

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